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hell is empty and all the devils are here. 

Vetements Autumn/Winter 2021

Written by B. Hellington
06/06/2021

Heaven on earth, hell on earth. Or maybe all three jumbled together. Vetements brings a massive 165 looks for their AW21 collection; Guram Gvasalia presents a journey through fiery backgrounds, rainbows and balaclava’d models climbing the stairways to heaven. 

 

Vetements is no stranger to a provocative approach to the fashion world. According to CEO Guram Gvasalia, this collection is meant to be a reflection of the hell of a situation we’re experiencing in the present moment with the pandemic. Separated through different backgrounds, Gvasalia offers a visual concept of each stage, with the final stage of heaven representing a certain glimmer of hope for the future, in which dressing up to go out to party all night is seen in evening wear across lace dresses, dark suits, and trench coats. I mean, one can dream.

To get to heaven it takes a lot of work though, and Gvasalia makes sure we don’t forget the steps to get there. Looking at it, it’s as if “The Matrix” and the 90s rave scene gave birth and this is the peculiar result: big padded shoulders, dark sunglasses, and a sickening amount of neon lime green accents in everything from miniskirts to cropped jackets.

 

Of course, it wouldn’t be a Vetements collection without the signature ironic slogans on t-shirts and hoodies. This time, the present constant disillusionment of the young population is seen through phrases, such as “ I LIKE FAIRYTALES AND FINANCIAL STABILITY”, plastered all over. Yet even with all of this play on different ideas, Gvasalia still maintains the classic staples Vetements has always been known and loved for, like the sleazy jeans, thigh-high boots, and skin-tight turtlenecks. Beyond that, the classic subversive nature of the brand also makes itself present with a padded shoulder tee basically screaming “THINK WHILE IT’S STILL LEGAL” and upside-down anarchy symbols painted across chests. Controversy really does never get old and maybe that’s just exactly what we need to keep moving forward. 

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think for yourself and question authority. 

© by Beatriz Hellington 2021

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